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You can shop with confidence knowing that Diamond Jewellery Store is a member of The British Jewellers' Association.





British Jewellers' Association Code Of Ethics


All members of the British Jewellers' Association are entrusted with the responsibility of sale and service of jewellery, watches and related products and services and therefore agree:

  •     To maintain the highest level of personal integrity, honesty and business ethics.
  •     To comply with all Government laws and regulations relating to the jewellery, watch and related industries.
  •     To support and abide by the Articles of Association and objectives of the British Jewellers' Association and this Code of Ethics.
  •     To Provide a standard of product and service policy regarding all merchandise and to fulfil that policy.
  •     To establish clearly the guarentee or service policy regarding all merchandise and to fulfil that policy.
  •     To provide knowledgeable and competent expertise and clearly indicate the true quality of products offered for sale.
  •     To adhere to sound business practices and thus ensure continuing service to customers and suppliers alike.
  •     To refrain from all forms of design copyright and trademark infringement.
  •     To refrain from trading in Conflict Diamonds

The BJA is part of the British Jewellery, Giftware and Finishing Federation, a group of six trade associations in the consumer goods field, based in Birmingham's historic Jewellery Quarter.

Further information and a list of members can be found here at the official website www.bja.org.uk.